Demolition of the Kendall Motors building was completed this week. The structure had been flooded in August 2018, and its owner later took a FEMA buyout. According to federal law, the lot now must remain open green space.
Otto Schroeder and Irvin and Arthur Roloff started the dealership in October 1929, and beginning in 1965, Carl Schroeder, Otto’s son, was president of the firm until selling the dealership to Dave and Donna Heilman in 1987.
The Heilmans operated Kendall Motors until 2006, when they sold it to Marty Koenecke of Koenecke Ford Mercury of Reedsburg. Koenecke operated the dealership for about two years. (Photos courtesy of Dave Heilman)